KINGFISHER and NDTV announce the launch of NDTV Good Times – India’s first lifestyle channel targeting the global, urban India. The channel will be on air from 7th September, 2007.
Speaking on the occasion, Dr. Vijay Mallya said:
“The Kingfisher brand has come to epitomise a lifestyle that encompasses some of the finest things in life and is synonymous with delivering a premium experience. The NDTV Good Times channel would leverage the editorial credibility of the NDTV group and the strong lifestyle appeal of the Kingfisher brand and icon. The shared values of both the brands are highly complementary.”